Senior Manager, Segment Marketing

About the role

Manulife is looking for a Senior Manager, Segment Marketing in Kuala Lumpur. The role drives growth strategy and customer value proposition across key market segments, turning customer insights into solutions that deliver measurable business impact. It works closely with Product, Distribution, Customer Experience, Brand and Analytics teams to strengthen engagement, loyalty and long-term portfolio growth.

Key responsibilities

• Own the growth agenda for customer segments, including target customers, needs, value pools, competitive positioning, portfolio economics and strategic priorities.
• Lead the design and ongoing optimization of propositions across products, services, experiences, partnerships, channels and engagement.
• Develop segment economics, investment cases and commercialization strategies, and track expenditure, returns and benefits realization.
• Align channel strategy, customer journeys, sales enablement and activation plans to drive adoption and conversion.
• Drive acquisition, activation, cross-sell, upgrades, retention and engagement, with focus on portfolio contribution and customer lifetime value.
• Run regular segment performance reviews and recommend corrective action or further investment.
• Coordinate cross-functional delivery across Product, Distribution, Customer Experience, Brand, Analytics, Operations, Technology, Finance, Legal, Compliance and Risk.
• Use customer analytics, market developments and competitor activity to identify unmet needs and growth opportunities.

Required profile

• Bachelor's degree in Business, Marketing, Finance or a related discipline.
• 8-10 years of experience in segment management, proposition strategy, customer growth, product strategy or financial services.
• Demonstrated experience developing business cases, commercializing propositions and delivering measurable growth outcomes.
• Proven ability to lead complex cross-functional initiatives in a matrixed organization.

Required skills

• Strong understanding of customer segmentation, lifecycle management, distribution channels and financial services products.
• Experience using customer, market and performance insights to guide investment and optimization decisions.
• Analytical approach to leveraging customer insights, market trends and performance data to identify growth opportunities.

The working arrangement is hybrid. Manulife describes itself as an international financial services provider and states it is an Equal Opportunity Employer.