Product Marketing Manager - Electronics Products

About the role

Atotech, a brand of MKS, is looking for a Product Marketing Manager in Penang, Malaysia. You will drive the commercial success and profitable growth of an assigned electronics product portfolio, leading product strategy, pricing, market development and commercialization. The role works closely with Sales, Technical Service, R&D, Manufacturing, Supply Chain and Global Product Management.

Key responsibilities

• Develop and execute product marketing strategies aligned with regional and global business objectives.
• Drive profitable growth through product positioning, pricing and portfolio management.
• Monitor market trends, customer investments, industry developments and competition to identify growth opportunities.
• Lead market assessments, customer needs analysis and business cases for new products and technologies.
• Set pricing strategies that balance competitiveness with profitability.
• Work with Sales and Technical Service on key customer opportunities, qualifications and commercial negotiations.
• Act as technical and commercial advisor for assigned product lines, supporting customers and internal stakeholders.
• Lead new product introductions, commercialization and product lifecycle management from concept to launch.
• Collaborate with R&D, Manufacturing, Supply Chain, Quality and Global Product Management on product development and delivery.
• Support strategic customer projects by coordinating technical evaluations, product qualifications and implementation.
• Prepare business plans, sales forecasts, product performance reviews and market intelligence reports.
• Develop marketing materials, product training programs and customer presentations.
• Mentor commercial and technical teams and guide them technically.

Required profile

• Bachelor's degree in Chemistry, Chemical Engineering, Materials Science, Engineering or a related technical discipline.
• Minimum 5 years of experience in Product Marketing, Product Management, Technical Sales, Application Engineering or similar roles in electronics, PCB, semiconductor, specialty chemicals or surface finishing.
• Proven experience in product commercialization, pricing strategy and business development.
• Willingness to travel within the region, domestically and internationally, and to work in office, laboratory, manufacturing and customer production environments.

Required skills

• Strong understanding of PCB manufacturing processes, specialty chemicals or electronic materials is highly preferred.
• Analytical, commercial and strategic thinking.
• Communication, presentation, negotiation and customer relationship management.
• Ability to lead cross-functional projects and influence stakeholders globally.