Product Marketing Manager - Electronics

About the role

MKS is looking for a Product Marketing Manager for its Electronic Business unit in Penang, Malaysia. Reporting to the Business Manager, the role drives the commercial success and profitable growth of the assigned electronics product portfolio across Malaysia. It combines product management, technical marketing and customer engagement, and requires strong business acumen, technical expertise and cross-functional leadership.

Key responsibilities

• Develop and execute product marketing strategies aligned with regional and global business objectives.
• Drive profitable growth through product positioning, pricing and portfolio management.
• Monitor market trends, customer investments, industry developments and competition to identify growth opportunities.
• Lead market assessments, customer needs analysis and business cases for new products and technologies.
• Establish pricing strategies that balance competitiveness with profitability.
• Work with Sales and Technical Service on key customer opportunities, qualifications and commercial negotiations.
• Serve as technical and commercial advisor for assigned product lines to customers and internal stakeholders.
• Lead new product introductions, commercialization and product lifecycle management from concept to launch.
• Collaborate with R&D, Manufacturing, Supply Chain, Quality and Global Product Management on product development and delivery.
• Support strategic customer projects by coordinating technical evaluations, product qualifications and implementation.
• Prepare business plans, sales forecasts, product performance reviews and market intelligence reports.
• Develop marketing materials, product training programs and customer presentations.
• Mentor and guide commercial and technical teams.

Required profile

• Bachelor's degree in Chemistry, Chemical Engineering, Materials Science, Engineering or a related technical discipline.
• Minimum 5 years of experience in Product Marketing, Product Management, Technical Sales, Application Engineering or similar roles in electronics, PCB, semiconductor, specialty chemicals or surface finishing.
• Proven experience in product commercialization, pricing strategy and business development.
• Strong analytical, commercial and strategic thinking skills.
• Excellent communication, presentation, negotiation and customer relationship management abilities.
• Ability to lead cross-functional projects and influence stakeholders across global organizations.
• Willingness to travel within the region.

A strong understanding of PCB manufacturing, specialty chemicals or electronic materials is highly preferred. The role is open to diverse candidates; applicants may be limited by export control regulations where required by law.