Media Ecosystem Manager, Asia

About the role

A globally recognised consumer brand organisation behind some of the world's most loved household products is looking for an experienced media and marketing professional to lead integrated media strategies across Asia. The role sits within a regional position based in Malaysia, working with brand teams, agencies and senior stakeholders to optimise media effectiveness and strengthen cross-market execution.

Key responsibilities

• Lead the development and execution of integrated media strategies across multiple Asian markets
• Review and strengthen media plans, campaign recommendations and reporting deliverables
• Collaborate with local teams to turn strategic frameworks into market-specific plans
• Drive alignment across paid, earned, shared and owned media channels
• Partner with agency teams on planning and execution quality, manage agency workflows and run regular performance reviews
• Identify operational improvements to improve campaign delivery and efficiency
• Oversee media measurement frameworks and performance tracking, and turn complex data into clear business recommendations for senior stakeholders
• Support connected commerce and marketing effectiveness programmes across the region

Required profile

• Degree in Marketing, Business, Communications or a related discipline
• Experience in media strategy, planning, marketing effectiveness or integrated marketing
• Strong experience across digital and traditional media channels
• Proven knowledge of media measurement, campaign optimisation and ROI evaluation
• Experience managing regional or multi-market marketing initiatives
• Comfortable working with agencies and cross-functional stakeholders
• Ability to manage multiple priorities in a matrix organisation and to turn data into actionable insights

Required skills

• Media measurement and campaign optimisation
• Analytical, presentation and problem-solving capabilities
• Commercial mindset and strong stakeholder management

What we offer

• Exposure to senior business and marketing leaders
• Highly collaborative and international working environment
• Regional role with visibility across Asia