Senior Executive, Social Media

About the role

Santan, AirAsia's ASEAN F&B brand, is looking for a creative and energetic content creator who understands social media trends and can make content that gets people watching, sharing and engaging. You will take part in the full content creation process, from ideas and filming to editing and publishing, and act as the face of Santan's social media.

Key responsibilities

• Create, film, edit and publish short-form videos for TikTok, Instagram Reels and YouTube Shorts.
• Appear on camera for food reviews, skits, interviews, reactions and other social content.
• Spot social media trends and turn them into content that fits Santan's brand.
• Write captions, video hooks and scripts that match Santan's fun and authentic personality.
• Plan and manage content creation while keeping up with trends.
• Travel across ASEAN when needed to create content at Santan outlets, food markets, events and partner locations.
• Work with KOLs, influencers and internal teams on campaigns and content.
• Track content performance and use insights to improve engagement and follower growth.

Required profile

• 1-2 years of experience in content creation, social media, digital marketing or a related field.
• A portfolio of videos or social media content you have created.
• Comfortable and confident on camera.
• Good understanding of TikTok, Instagram Reels, YouTube Shorts and current social media trends.
• Creative, proactive and able to work in a fast-paced environment.
• Good writing and storytelling skills.
• Willing to travel across ASEAN and passionate about food and ASEAN food culture.

Required skills

• Filming and editing videos independently with CapCut, Premiere Pro or similar tools.
• Writing captions, hooks and scripts.
• Bonus points: experience creating food or F&B content, personal social media accounts with a following, basic photography skills, and speaking Bahasa Malaysia or another ASEAN language.