Head of Data & Analytics

About the role

Digitas, the Networked Experience Agency, is looking for a Head of Data & Analytics in Kuala Lumpur. The role leads the data and analytics capability across CRM and first-party data, web analytics and social, with paid media measurement in a supporting role. It sets the analytical direction, turns data into commercial offerings and leads a multi-disciplinary team.

Key responsibilities

• Set the vision and roadmap for the Data & Analytics capability, covering CRM, web analytics, social listening and performance, and paid media measurement
• Build client-specific data strategies, including gap assessments, data plans and execution roadmaps
• Use first-party data, segmentation and modelling to understand audiences and turn it into marketing action
• Guide advanced web analytics, from GA4 implementation to BigQuery-based analysis joining web, CRM and media data
• Support media partners on measurement and attribution, and evaluate new data sources, technology and partnerships
• Turn analytics into commercial offerings, define scope, pricing and value cases, and act as a senior client partner
• Lead the data and analytics part of pitches and new business, and contribute to thought leadership
• Lead, coach and develop a team of analysts, specialists and capability leads, setting quality standards and career paths
• Collaborate across Strategy, Creative, Technology, Media and Project Management

Required profile

• 8-12 years of experience in analytics or data strategy, ideally in an advertising agency, management consultancy or ad tech/martech company
• Experience leading teams and developing future leaders
• Advanced SQL, data modelling and Python, with segmentation, audience modelling and customer lifecycle analysis
• GA4 and BigQuery, social listening and performance analytics, and paid media measurement and attribution
• Knowledge of modern statistical learning methods (regression, classification, supervised and unsupervised learning)
• Experience scoping, pricing or pitching analytics work, and strong client relationship skills
• A four-year college degree; advanced degree in a quantitative field is a plus
• Ability to thrive in a fast-paced, deadline-driven environment and openness to travel

What we offer

• Hybrid working schedule with Friday disconnects
• Generous leave entitlements including birthday leave, rest day and family care leave
• Cashless comprehensive medical coverage, life and personal accident insurance, and group hospitalization and surgery
• Office closures for World Mental Health Day, the four major festive celebrations and the last week of December
• Phone allowance