Growth Product Manager - F&B Lead Data & AI Engagement

About the role

EPOS is hiring a Growth Product Manager in Kuala Lumpur, working on site. This is an individual contributor role supporting operations regionally across Southeast Asia, owning lead generation, data enrichment and lead prioritisation for the F&B market. You set strategy and partner with engineering on the build rather than building everything yourself, and use the data to set up and drive AI-led engagement campaigns for Marketing and Sales.

Key responsibilities

• Own the lead data pipeline: sourcing, collection, cleaning, enrichment, matching and deduplication against existing CRM records
• Drive collaboration with Engineering, Marketing, Sales and Product to deliver, run and improve the pipeline
• Set data quality standards and monitoring, including match rules, refresh cadence and coverage and accuracy metrics
• Deliver clean, prioritised leads into HubSpot and the internal sales CRM with clear attribution
• Work with Legal and Compliance so data sourcing complies with local data protection laws such as PDPA
• Use enriched lead data to set up and run AI-led engagement campaigns, including chatbots, with audience segments, message sequences, triggers, timing and handoff to Sales
• Identify opportunities where AI helps Marketing and Sales work faster or convert better, and support localisation across Southeast Asian markets
• Run A/B tests and analyse results (reply rate, qualification rate, conversion to meeting and deal)

Required profile

• 5+ years in product, growth, data or RevOps roles in B2B SaaS or a related field
• Track record of leading end-to-end projects with commercial results
• Experience with data enrichment, entity resolution and record matching on messy business data
• Experience running A/B tests and analysing results
• Experience with CRM and marketing automation and funnel and attribution analytics
• Able to work independently with senior stakeholders across Product, Marketing, Sales and Engineering
• Understanding of Southeast Asian SME markets
• Fluent in English and Mandarin

Required skills

• Working knowledge of Python: able to prototype, read and review data pipeline code and direct engineers
• CRM and marketing automation (HubSpot or similar)
• Nice to have: Bahasa Melayu and/or Bahasa Indonesia, TypeScript, Go (Golang) and SQL
• Nice to have: experience with AI chatbots, LLM tooling or agentic automation, WhatsApp Business API, mobile attribution or GA4

What we offer

• Flexi benefit allowances
• Birthday gift
• Medical insurance