Customer Proposition Marketing, AM

Key responsibilities

• Support data collection and analysis on customer needs, pain points and behaviours through surveys, focus groups, research and market intelligence.
• Prepare competitor and market campaign overviews to identify gaps and opportunities.
• Summarise insights into clear inputs for proposition, campaign and communication planning.
• Assist in designing and refining customer value propositions and support the definition of target segments, value statements and positioning.
• Help build and maintain campaign calendars aligned to business and distribution priorities.
• Segment customer lists and support the definition of audiences, campaign triggers and contact strategies across channels.
• Assist in planning product and campaign launch events, including logistics and coordination.
• Support end‑to‑end customer campaigns, including lead capture, basic lead qualification and coordination with sales/distribution teams.
• Coordinate the preparation of launch event materials and promotional activities.
• Monitor campaign, communication and proposition performance against agreed KPIs and budgets, preparing regular reports and dashboards.