Senior Manager, Influencer Marketing

About the role

A Senior Manager, Influencer Marketing is sought to lead the conceptualisation and execution of influencer marketing campaigns across Southeast Asia, from pitching to delivery, while driving innovative strategies that create real brand and business impact. The role also covers risk management, process improvement, reporting and building strong relationships with the creator community.

Key responsibilities

• Lead the conceptualisation of influencer marketing strategies for varying client briefs and drive innovation in campaigns.
• Take part in pitches and campaign execution from start to finish, working with account managers, sales teams and strategists to deliver award-winning campaigns across SEA.
• Manage campaign budgets and work with project managers to maintain profitability and margins.
• Set standards for influencer curation and content pitching and ensure project teams follow them.
• Oversee campaign execution so content is on brief and meets high standards.
• Anticipate risks, troubleshoot regularly and escalate issues to wider management when needed.
• Oversee campaign reporting for organic and paid influencer aspects, developing processes and SOPs where necessary.
• Allocate project managers' resources across pitching, ad-hoc delivery and long-term always-on campaigns.
• Develop benchmarks across verticals and markets and work with Paid Media leads on effective campaigns.
• Stay up to date with industry trends and platform evolution, and build the company's reputation among creator communities.

Required profile

• At least 6 years of experience in influencer marketing, campaign strategy and end-to-end campaign management.
• Ability to develop creative, innovative influencer-led strategies with measurable brand and business impact.
• Strong commercial and project management skills, including budget, profitability and resource management.
• Confident in influencer curation and content strategy, with a strong eye for quality and brand alignment.
• Proactive in spotting risks and able to troubleshoot and manage challenges independently.
• Comfortable working cross-functionally with sales, account management, strategy, paid media and project teams.
• Strong understanding of social media platforms, creator trends and the influencer landscape across SEA.
• Strong communication and stakeholder management skills, able to build relationships with clients and creators.
• Commercially minded, data-driven and focused on improving processes and campaign performance.