Manager, Digital Sales Marketing

About the role

Delivery Hero is looking for an experienced Vendor Supply Marketing manager to optimise its full-funnel inbound lead generation for food delivery vendors across Europe (Foodora) and Turkey (Yemeksepeti). The role balances paid performance channels with an organic strategy covering traditional SEO and emerging Generative Engine Optimisation (GEO), keeping the vendor acquisition funnel visible, authoritative and cost-effective.

Key responsibilities

• Manage and run a balanced inbound mix: scale paid social and search campaigns while overseeing the organic roadmap for sustainable, low-cost vendor leads.
• Optimise localised landing pages, blogs and signup flows to rank for high-intent B2B search terms in Turkey and the EU.
• Structure web content, data and brand citations so vendor programmes are recommended by AI search engines, LLMs and conversational bots.
• Analyse and optimise user journeys across paid and organic entry points using A/B testing to shorten the path to lead generation.
• Apply multi-channel marketing knowledge (online, offline, influencer) to the supply side of dual-sided digital marketplaces.
• Work with Sales, Marketing and Product to build and optimise the inbound lead generation process.

Required profile

• 5+ years of growth marketing experience with a proven track record managing paid and organic B2B acquisition channels.
• Fluent English (written and spoken); conversing in Turkish is a strong plus.
• Detail-oriented, proactive and able to communicate well in a fast-paced environment.

Required skills

• Deep knowledge of SEO best practices, including on-page, technical and local SEO across European markets.
• Familiarity with GEO tactics (content optimisation for AI retrieval, structured schema data, brand authority in AI search results) is a strong plus.
• Expert handling of paid performance channels, budget allocation and ROAS tracking.
• Strong analytical skills to measure the impact of experiments on lead generation.