Export Sales Manager

About the role

An on-site Export Sales Manager position in Pasir Gudang, recruited through Avomind for a Singapore-based multinational food and beverage company. The company produces and distributes instant beverages, mainly coffee mixes and non-dairy creamers, with manufacturing facilities in Malaysia and a presence across Asia, Eastern Europe and other emerging markets.

Key responsibilities

• Identify export markets and develop them in line with sales targets.
• Develop and run sales and promotional plans to meet targets and budgets.
• Cultivate new leads, prepare quotations, follow up prospects and close new business.
• Maintain relationships with existing customers through periodic visits and needs analysis.
• Contribute market information to strategic plans and reviews.
• Plan, run and evaluate advertising, merchandising and trade promotion programmes.
• Research market opportunities, improve product packaging and coordinate new product development.
• Organise overseas sales trips, exhibitions and trade shows.
• Assist in sales forecasting and prepare annual budgets, analyse variances and take corrective action.
• Resolve customer service and product quality issues with the factory team.
• Ensure compliance with Food Safety systems (HACCP, GMP, FSSC22000, BRC, IFS, HALAL).

Required profile

• Diploma or above in a related field.
• Minimum 5 years of experience in sales and marketing.
• At least 5 years in a supervisory or managerial role.
• Experience identifying and developing export markets, and in sales planning and execution.
• Experience with overseas sales trips, exhibitions and trade shows.
• Experience in budgeting, forecasting and sales planning.

Required skills

• Familiarity with HACCP, GMP, FSSC22000, BRC, IFS and HALAL.
• Preferred: strong communication, negotiation and relationship-building skills, planning and organisation, ability to work under pressure and with cross-functional teams.