Senior Manager, Digital Sales

About the role

foodpanda, part of the Delivery Hero Group, is looking for a Senior Manager, Digital Sales in Kuala Lumpur. You will run and optimise the day-to-day Lead Generation and Lead Management engine across multiple markets, owning the vendor lead lifecycle end to end, from sourcing and deduplication through Salesforce onboarding and pipeline handover. This is a builder role: you will design scalable, automation-first workflows, lead a small team, set SOPs and partner with Product, Commercial, Sales and Operations.

Key responsibilities

• Own lead generation and lead optimisation across markets, driving vendor acquisition volume and quality at country level.
• Act as process engineer for lead management: find bottlenecks and implement automations instead of escalating.
• Design, build and maintain automation-first workflows (sourcing, enrichment, deduplication, qualification, Salesforce sync, notifications) using Python, Google Apps Script and Java.
• Use AI tools to speed up process design, data work and automation, defaulting to automation.
• Build and maintain SOPs covering 100% of team tasks, and keep tools and integrations stable, monitored and documented.
• Run root cause analysis when the pipeline breaks or quality drops, and gather competitor and market intelligence.
• Lead, mentor and grow a high-performing team, and drive adoption of new processes and tools across markets.

Required profile

• Minimum 8 years of total experience, including at least 3 years managing people.
• Proven sales operations track record, ideally in foodtech or a marketplace, with vendor / merchant onboarding experience.
• Strong analytical skills and experience building SOPs and scalable processes, preferably in a multi-country setting.
• Fluent in English, written and spoken.

Required skills

• Strong hands-on experience with Salesforce and CRM data and processes.
• Strong SQL skills for performance analysis.
• Ability to build automations in Python, Google Apps Script and Java, and fluency with AI tools.
• Preferable: BigQuery, API-driven integrations (Slack, Sheets), agent-based or API-driven AI workflows, deduplication and lead-quality scoring, JIRA.