Senior Executive, Global Retention

About the role

A fast-growing financial trading company, represented by its recruiter, is looking for a Senior Executive, Global Retention to help retain and grow its global client base. You will build global retention toolkits that enable local markets to drive trading revenue from existing clients. The workplace is on-site in Kuala Lumpur.

Key responsibilities

• Develop and run global retention programs across the customer lifecycle, covering active trader growth, churn prevention and dormant client reactivation.
• Plan and deliver omni-channel campaigns across many customer touchpoints, working with CRM, content and design teams.
• Track and report retention KPIs, evaluate campaign and customer journey performance, and recommend improvements.
• Carry out regular market research and competitor analysis to spot trends and optimisation opportunities.
• Act as the link between global and local markets, supporting campaign localization, sharing best practices and contributing to ad hoc strategic projects.

Required profile

• Bachelor's degree in Marketing, Business, Communications, e-Commerce or a related field.
• At least 3 years of experience in retention, loyalty, CRM or lifecycle marketing.
• Interest in, or experience in, the financial trading or FinTech industry is highly preferred.
• Strong analytical skills, a commercial mindset and the ability to turn data into actionable insights.
• Creative, self-motivated and able to work in a fast-paced, global environment.
• Excellent written and spoken Mandarin (or Cantonese) and English.

Required skills

• Hands-on experience with CRM, marketing automation and MarTech platforms.