Sales Development Representative

About the role

sa.global, a Microsoft Dynamics partner serving over 800,000 users in 80 countries, is looking for a driven Sales Development Representative (SDR) to accelerate its growth. The SDR identifies and qualifies new sales opportunities with mid-market and enterprise clients undergoing digital transformation, acts as the first point of contact for prospects, and sets up Business Development Managers to close deals.

Key responsibilities

• Qualify inbound and outbound leads in depth, assessing needs, fit, budget, decision process and timing (BANT or similar).
• Present the company's products and services, explaining how they meet customer needs and support digital transformation.
• Generate leads and nurture warm prospects through proactive outreach, and build a pipeline of qualified prospects.
• Manage the pipeline, engage BDMs for next steps, and set up meetings or calls between prospects and BDMs.
• Use Microsoft CRM, 6Sense, LinkedIn, ZoomInfo, cold calls and email to generate and qualify opportunities.
• Research companies before calls, report lead qualification metrics weekly, monthly and quarterly, and share insights with Marketing and Sales.
• Maintain accurate CRM records and refine lead-generation and qualification strategies.

Required profile

• Proven experience in Sales Development, Business Development or Inside Sales, ideally in the Microsoft Partner channel with Microsoft Dynamics BC and/or F&O.
• Track record of exceeding targets for qualified lead generation and opportunity creation.
• Bachelor's degree in Business, Marketing or an equivalent combination of education and experience.
• Excellent written and verbal communication, highly organised and process-oriented, resilient and self-motivated.

Required skills

• Lead qualification using structured frameworks such as BANT.
• Strong discovery and questioning skills; familiarity with vertical solutions.
• Working knowledge of Microsoft Dynamics 365, Microsoft Copilot, AI and the Microsoft technology stack is strongly preferred.
• CRM discipline (Microsoft CRM experience preferred).