Manager / Assistant Manager, Digital Channel (E-Commerce)

About the role

The E-Commerce Assistant Manager / Manager manages the development, performance and growth of products and offers sold through the RWS and SGO websites and China digital platforms such as WeChat mini programmes. The role covers product management, business development, e-commerce operations and project management, with a focus on growing key markets, driving online revenue and improving commercial performance through data-driven decisions and cross-functional collaboration. The position is based at Genting Centre.

Key responsibilities

• Manage the end-to-end product lifecycle of products and offers across the RWS website and China digital platforms, from opportunity identification and development through launch, optimisation and retirement.
• Own and grow a portfolio of online products, including attraction tickets, bundled experiences, hotel packages, events, dining offerings and promotions.
• Analyse market trends, consumer insights, travel demand patterns and customer purchase behaviour to identify opportunities for product development and business growth.
• Monitor product performance, sales trends and customer behaviour to find opportunities for optimisation and growth.
• Identify partnership opportunities and collaborate on joint promotions and campaigns supporting digital sales objectives.
• Lead cross-functional projects and coordinate with internal stakeholders to deliver product launches, campaigns, platform enhancements and business initiatives on time.

Required profile

• 3 to 5 years of experience in e-commerce, product management, business development or digital commerce.
• Prior experience in the tourism or lifestyle industry is advantageous.
• Proven experience managing products or offers from development through launch and optimisation.
• Strong commercial, analytical and problem-solving skills, with experience driving online sales and business growth.
• Strong project management and stakeholder management capabilities, with excellent communication and interpersonal skills.

Required skills

• Experience with Sitecore, Adobe Experience Manager (AEM), Adobe Journey Optimizer (AJO), WeChat Mini Programmes or similar platforms is an advantage.