Senior Executive Sales

About the role

The Senior Executive Sales will be responsible for analysing internal sell‑in data across the company’s key channels. This includes modern trade, distributor and general trade segments, providing insights that support sales planning and performance monitoring. The role works closely with the sales team and senior management to ensure data‑driven decisions are embedded in daily operations.

Key responsibilities

• Analyse internal sell‑in data for modern trade channels.
• Analyse internal sell‑in data for distributor channels.
• Analyse internal sell‑in data for general trade channels.
• Identify sales performance gaps and suggest corrective actions.
• Monitor market trends and competitor activity as reflected in sell‑in data.
• Prepare reports that highlight trends, gaps and opportunities.
• Collaborate with finance to align data with revenue forecasts.

Required profile

• Proven experience in sales data analysis within a consumer‑goods or related environment.
• Strong understanding of modern trade, distributor and general trade dynamics.
• Ability to interpret data and translate findings into actionable recommendations.
• Excellent analytical mindset with high attention to detail.

Required skills