National Sales Manager (FMCG Food & Beverage)

About the role

A Singapore-based multinational food and beverage company, which produces and distributes instant beverages such as coffee mixes and non-dairy creamers, is looking for a National Sales Manager (Malaysia) through its recruiter Avomind. Based around Port Klang, the role acts as Country Head for Sales and Marketing, with full responsibility for developing the Malaysian commercial business. It is a hands-on, entrepreneurial position focused mainly on modern trade, with significant autonomy.

Key responsibilities

• Own and drive the sales and marketing strategy for Malaysia, with a strong focus on modern trade.
• Develop and manage relationships with major supermarket, convenience and retail accounts, using an existing network of key buyers and decision-makers.
• Manage revenue, profitability, pricing, promotions and marketing spend with a P&L mindset.
• Identify opportunities to expand market coverage, products and customer channels.
• Develop sales forecasts and work with the manufacturing team on production, raw materials and supply.
• Build and lead the Malaysian sales organisation, including hiring and developing junior account managers.
• Monitor performance and give regular business updates to senior management.

Required profile

• 10-15 years of FMCG sales experience; strong background in food and beverage FMCG is essential.
• At least 2 years of genuine senior-level sales leadership experience, ideally 3-5+ years; previous Head of Sales, National Sales Manager or Sales Director experience is highly preferred.
• Strong network with modern trade and key retail accounts in Malaysia.
• Understanding of pricing, promotions, revenue and profitability, ideally with P&L ownership.
• Fluent English is mandatory; Malay is a plus.
• Must be a Malaysian national or already authorised to work in Malaysia, and willing to travel extensively.

What we offer

• The chance to build the Malaysian sales and distribution business from the ground up.
• High autonomy and flexible working arrangements.
• Direct collaboration with senior regional leadership.
• Ownership of sales, marketing, revenue and profitability, with a performance-driven bonus scheme.