Senior Marketing Executive

About the role

LexisNexis, part of RELX, is looking for a results‑driven Senior Marketing Executive to lead B2B marketing initiatives across Southeast Asia. Based in Kuala Lumpur, you will shape demand‑generation, brand positioning, and customer engagement for our legal solutions portfolio.

Key responsibilities

• Plan and execute multi‑channel B2B campaigns (digital, events, email, content syndication) to generate leads and grow pipeline.
• Localize global campaigns for Southeast Asian markets, ensuring cultural relevance.
• Partner with sales to align marketing activities with revenue targets and manage lead‑nurture programs.
• Collaborate with product teams to create localized value propositions, thought‑leadership content, and maintain brand voice.
• Organize industry events, webinars, and client‑engagement initiatives while managing external agencies and partners.
• Track, analyze, and report campaign performance using CRM and marketing analytics tools, providing actionable insights to improve ROI.

Required profile

• Bachelor’s degree in Marketing, Business or related field.
• 5–8 years of B2B marketing experience, preferably in SaaS, legal tech or professional services.
• Proven demand‑generation and integrated campaign management experience.
• Strong analytical mindset with data‑driven decision making.
• Excellent communication and stakeholder‑management skills.
• Ability to work in a fast‑paced, matrixed regional environment.

Required skills

• Salesforce (CRM)
• Marketing automation platforms
• SEO and SEM
• Email marketing
• Social media marketing
• Webinar production