Regional Marketing Senior Manager

About the role

The Regional Marketing Senior Manager provides strategic leadership across ISP Malaysia’s schools, shaping integrated omni‑channel marketing plans that drive brand growth and enrolment targets. The role translates consumer insights, market dynamics and admissions priorities into actionable regional strategies and budgets.

Key responsibilities

• Consumer & demand insight – analyse parent behaviour and catchment dynamics to identify high‑intent opportunities.
• Integrated marketing strategy & planning – design omni‑channel strategies, execution calendars and budgets for the region and each school.
• Full‑funnel demand management – own the customer journey from awareness to conversion, ensuring each stage is resourced and measured.
• Brand strategy & positioning – develop clear positioning, messaging and value propositions for International and National streams.
• Stakeholder & agency management – coordinate with internal marketing leads, sales & admissions leadership and Malaysia‑based agencies.

Required profile

• Bachelor’s degree in Marketing, Business or a related field.
• Minimum 7 years of marketing experience, including strategic or regional roles.
• Proven track record building integrated omni‑channel strategies across multiple sites or brands.
• Experience partnering directly with sales or admissions leadership on pipeline‑driven decisions.
• Multi‑school and multi‑market experience with a regional, portfolio‑wide perspective.

What we offer

• A culture of engagement and trust where contributions are recognised.
• Commitment to professional development and employee well‑being.
• Competitive remuneration.
• School fee discount for employees’ children.
• Flexible working arrangements.