Regional Marketing Manager

About the role

The Regional Marketing Manager owns the development and execution of marketing plans for assigned schools, translating business objectives into integrated, omnichannel campaigns. Reporting to the Regional Marketing Senior Manager, the role works closely with Campus Principals, Admissions teams and the Division to drive enrolment growth and brand perception.

Key responsibilities

• Develop and own growth marketing plans that generate quality leads and strengthen brand positioning.
• Plan, prioritize and deliver omnichannel campaigns across digital, social, email, print and on‑site channels.
• Craft authentic storytelling content that highlights each school’s unique selling points.
• Manage word‑of‑mouth initiatives, capture testimonials and oversee online reputation.
• Lead, train and support school marketing specialists.
• Analyse performance data, report on CPL, CPA and conversion metrics, and optimise spend.
• Allocate and manage marketing budgets to achieve ROI objectives.

Required profile

• Bachelor’s degree in Marketing or related field.
• Minimum 5 years of multi‑channel marketing experience, preferably in education.
• Proven ability to work with senior stakeholders and influence decisions.
• Experience managing multiple brands or locations and balancing competing priorities.
• Track record of budget management and data‑driven optimisation.

Required skills

• HubSpot (CRM and marketing automation platform).

What we offer

• A culture of engagement and trust with recognition for contributions.
• Professional development and employee‑wellbeing programmes.
• Access to global expertise and best‑practice sharing across more than 100 schools.
• Competitive remuneration and flexible working arrangements.
• School fee discounts for employees’ children and comprehensive medical benefits.