Head, Strategic Partnerships & Growth Markets

About the role

A commercially sharp, relationship-driven leader is sought to drive how brands connect with the AirAsia ecosystem. The role covers digital media, ambient channels, in-flight magazine, Santan, duty-free, rides and strategic IP licensing (using the AirAsia masterbrand, sub-brands and character IPs such as AirAsia Buds). It focuses on high-value enterprise partnerships combining ecosystem media, co-branding and trademark/IP licensing, while day-to-day small-ticket transactions are handled by the DTD sales team. The position is based in Kuala Lumpur within the Media Sales department.

Key responsibilities

• Originate, negotiate and close enterprise-level media and IP licensing deals valued at RM 2M+
• Help with product co-branding, character IP and merchandise licensing agreements with the Commercial Officer and team
• Design multi-layered partnership packages combining IP rights with cross-channel media inventory
• Route all pipeline opportunities below RM 1M to the DTD sales team
• Lead cross-border commercial alignment to capture revenue in Malaysia and growth markets
• Monitor industry movements, spot emerging trends and deliver precise pipeline forecasts to executive leadership

Required profile

• Track record of pitching, structuring and closing multi-million-ringgit commercial media, co-branding or IP licensing deals
• Deep understanding of media metrics (CPM, CPA, LTV) and licensing royalty models, minimum guarantees and trademark rights
• Ability to bundle disparate assets such as aircraft liveries, digital ad space and licensed merchandise into unified brand propositions
• Ability to focus on complex, long-gestation opportunities without being drawn into small-ticket sales