Digital & Performance Marketing Specialist

About the role

As a Digital & Performance Marketing Specialist for Nespresso Malaysia, you will drive digital growth by creating and executing data‑driven performance marketing strategies that boost brand awareness, acquire new consumers and enhance retention.

Key responsibilities

• Develop and execute integrated performance marketing strategies across SEM, SEO, social media, programmatic, affiliate, display and retargeting channels.
• Drive consumer acquisition and retention by delivering targeted campaigns that increase quality traffic to Nespresso’s digital platforms.
• Own the digital path to purchase, optimizing awareness, consideration and conversion throughout the consumer journey.
• Collaborate with CRM, Commercial and regional teams to deliver seamless consumer experiences across paid, owned and lifecycle marketing channels.
• Activate first‑party data to personalize communications and improve campaign performance.
• Manage digital campaigns from planning through execution, working with media and creative agencies.
• Implement global campaigns locally while ensuring brand alignment and market requirements.
• Monitor performance, evaluate media effectiveness and provide actionable insights to optimise ROI.

Required profile

• Bachelor’s degree in Marketing, Business Administration, Digital Marketing, Communications or related field.
• 2–3 years of experience in digital acquisition or performance marketing, managing SEM, programmatic, retargeting and paid digital campaigns.
• Experience with brand management and balancing brand‑building objectives with performance outcomes.
• Knowledge of CRM, customer lifecycle marketing and first‑party data activation.
• Preferred experience in website management and optimisation.
• Strong analytical skills to interpret campaign data and generate actionable insights.
• Excellent stakeholder management and communication skills.
• Proactive, results‑driven and passionate about delivering exceptional digital consumer experiences.

Required skills

• Search Engine Marketing (SEM)
• Search Engine Optimization (SEO)
• Social media advertising
• Programmatic advertising (DSP)
• Affiliate marketing
• Display advertising and retargeting
• Google Ads platform
• Display & Video 360 (DoubleClick)
• Data Management Platform (DMP)
• Web analytics tools