Brand Manager (Food)

About the role

Joining Nestlé means becoming part of the world’s largest Food and Beverage company. As a Brand Manager (Food) you will delight target consumers, build strong brands and generate outstanding brand‑building results through consumer‑centric marketing strategies.

Key responsibilities

• Develop and continuously update consumer portraits and engagement funnels for your brands.
• Activate and strengthen Brand Essence across all consumer touchpoints.
• Manage the 60/40+ basket, packaging, NHW dashboard, services and CSV initiatives.
• Contribute to category strategy, pricing, promotional recommendations and SKU portfolio planning across key channels.
• Drive consumer centricity by applying innovation levers and executing the innovation pipeline.
• Support the development and execution of integrated brand and ICP plans while monitoring brand performance and health.
• Collaborate with communication agencies to ensure brand communication enhances the company image.

Required profile

• Bachelor’s Degree in Marketing, Business Administration, Communications or related fields.
• Minimum 4+ years of experience in Brand Management or Marketing within FMCG or a related consumer goods industry.
• Proven experience working in cross‑functional teams.
• Strong understanding of consumer insights, brand strategy and integrated marketing.
• Excellent stakeholder management and communication skills.