Marketing & Events Director

KRAF Company Limited

2020-02 -

Conceptualized and executed high‑impact events ranging from corporate gatherings to avant‑garde experiences, managing budgets, logistics and vendor relationships. Developed integrated marketing strategies covering online, mobile, CRM, product promotions and social media, overseeing in‑house and paid advertising (CPC/CPA, A/B testing, landing‑page optimisation) to consistently meet KPI targets. Built and nurtured business partnerships with merchants, agencies, banks and large corporations, negotiating media‑buying deals that increased marketing revenue. Led a cross‑functional team, coaching members on emerging digital trends and ensuring seamless execution across multiple markets.

Global Marketing Manager

Egateway Limited

2017-02 - 2020-01

Designed and executed a comprehensive brand marketing strategy for an online retail store, creating road‑maps to achieve targeted sales across markets. Conducted user‑behavior analysis to inform product assortment and managed affiliate programs and data‑feed integration. Directed PPC, display, SEO/SEM, content, lead generation, email, mobile and social media campaigns, implementing best practices in web analytics for multi‑channel branding. Led a digital media team, providing coaching on trends, and collaborated with teams in the United States, Brazil and the Americas to develop market expansion strategies. Managed store partnerships and marketing initiatives in foreign markets.

Marketing Manager

MÍNIMO VALOR / SALDÃO DESCONTOS

2011-05 - 2013-11

Developed and executed the overall marketing strategy for a collective purchasing website, focusing on web‑traffic optimisation, digital marketing and social media. Ensured consistent messaging across the company and organised special promotions and events to boost engagement. Facilitated direct communication channels with clients and suppliers, gathering feedback to refine offers. Leveraged analytics to improve campaign performance and increase conversion rates.

Digital Marketing Management

2010-07 - 2010-11

Worked with the team to curate key content and distribute it across multiple channels targeting niche audiences, driving engagement and traffic to brand websites. Coordinated content packaging, channel selection and performance tracking to maximise reach and conversion.

Marketing Consultant

Brazilian Association of Hong Kong

2013-11 -

Provided strategic marketing advice and technical administration support to the association, helping to promote Brazilian cultural and business initiatives within Hong Kong. Assisted in planning events, managing digital communications and fostering community partnerships.