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8 years of experience

Skills

Performance Marketing Paid Media Strategy Meta Ads (Facebook & Instagram) Google Ads (Search, Display, Retargeting) SEO & AEO Conversion Rate Optimization (CRO) A/B Testing Marketing Automation Data Analysis & Reporting Google Analytics 4 (GA4) Google Tag Manager Looker Studio SEMrush / Ahrefs React / React Native Flutter

Experience

Performance Marketing Specialist

EVOPS Marketing & PR

2018-01 -

Planned and executed multi‑channel digital campaigns for clients in the UAE, Saudi Arabia, Qatar and Oman, managing monthly ad budgets of AED 40,000–70,000. Optimised Meta and Google Ads for CTR, CPC and conversions while leading SEO/AEO strategies, including keyword research, technical optimisation and schema markup. Implemented GA4 tracking and built conversion‑focused landing pages, improving UX and conversion rates by 22%. Acted as primary client liaison for strategy, reporting and performance analysis, delivering a 40% increase in organic traffic and a 28% reduction in cost‑per‑lead.

Website Developer & Social Media Specialist

Marketing Pro Junction

2017-01 - 2018-12

Developed cross‑platform mobile applications using React Native, including a real‑time trading app with live data updates. Created a news app with Flutter & Dart, integrating APIs for seamless content delivery. Managed AWS environments, troubleshooting server downtime, CPU spikes and security configurations. Contributed backend development and API integrations for a PHP‑based e‑commerce platform, enhancing functionality and performance.

Sr. Software Developer

Mauj Mobile

2016-01 - 2017-12

Built AngularJS webview and Node.js‑based Android applications, incorporating beacon technology for location‑aware features. Collaborated with cross‑functional teams to deliver mobile solutions that met client specifications and performance targets.

Software Developer

TMT Connekt India Pvt. Ltd

2015-01 - 2016-12

Worked with flat‑file databases and AWK scripting in a Linux/LAMP environment to process large data sets. Enhanced video streaming capabilities by integrating Amazon CDN, improving delivery speed and reliability.

Web Developer

Edibee Digital Agency

2014-01 - 2015-12

Developed PHP websites using CodeIgniter and Laravel, creating AJAX applications integrated with SMS and recharge APIs. Deployed mobile‑optimized solutions via PhoneGap, ensuring cross‑device compatibility and performance.

Education

Bachelor's Degree in Information Technology, Mumbai University (2014)

Languages

English

fluent

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Last updated: 1 week ago