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8 years of experience

Skills

Performance Marketing Meta Ads Google Ads SEO AEO Conversion Rate Optimization A/B Testing Marketing Automation Data Analysis Google Analytics 4 Google Tag Manager Looker Studio SEMrush Ahrefs React Native

Experience

Performance Marketing Specialist

EVOPS Marketing & PR

2018-01 -

Planned and executed multi‑channel digital campaigns across the UAE, Saudi Arabia, Qatar and Oman, managing monthly ad budgets of AED 40,000–70,000. Optimized Meta and Google Ads for CTR, CPC and conversions while leading SEO/AEO strategies, including keyword research, technical fixes and schema markup. Implemented GA4 tracking, event configuration and conversion measurement, and built landing pages that boosted conversion rates by 22%. Served as primary client point of contact for reporting, performance analysis and strategic planning, delivering a 40% increase in organic traffic and a 28% reduction in cost‑per‑lead.

Website Developer & Social Media Specialist

Marketing Pro Junction

2017-01 - 2018-12

Developed cross‑platform mobile applications using React Native, including a real‑time trading app with live data updates, and built a news app with Flutter & Dart. Managed AWS environments, troubleshooting server downtime, CPU spikes and security configurations. Contributed backend development, API integrations and admin panel work for a PHP‑based e‑commerce platform, enhancing overall system reliability.

Sr. Software Developer

Mauj Mobile

2016-01 - 2017-12

Built AngularJS webview and Node.js‑based Android applications, incorporating beacon technology for location‑aware features. Collaborated with cross‑functional teams to deliver high‑performance mobile solutions.

Software Developer

TMT Connekt India Pvt. Ltd

2015-01 - 2016-12

Worked with flat‑file databases and AWK scripting in a Linux/LAMP environment, enhancing video streaming performance using Amazon CDN. Developed custom scripts to automate data processing tasks.

Web Developer

Edibee Digital Agency

2014-01 - 2015-12

Created PHP websites using CodeIgniter and Laravel, and built AJAX applications integrated with SMS/recharge APIs. Deployed mobile‑friendly solutions via PhoneGap, improving client reach on handheld devices.

Education

Bachelor's Degree in Information Technology, Mumbai University (2014)

Languages

English

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Last updated: 1 week ago