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13 years of experience

Skills

Strategic Marketing Performance Marketing (PPC, SEO, SEM) Demand Generation Funnel Optimization ROI‑Driven Campaign Management Brand Development Customer Retention Social Media & Content Strategy A/B Testing MarTech & CRM Email Automation Mobile & App Marketing Team Leadership Data‑Driven Analytics Affiliate Marketing

Experience

Head - Marketing

TractionApps

2022-05 -

Designed and executed digital strategies that accelerated product adoption and boosted brand equity. Rolled out a major brand refresh campaign, improving market perception and reach. Spearheaded data‑driven user acquisition, increasing retention by 45 %. Developed a robust ROI framework and streamlined budget management across digital channels. Launched and scaled new products with full‑funnel marketing support.

Head - Digital and Content Marketing

Standard Chartered Bank

2020-03 - 2022-05

Developed a comprehensive plan to engage existing bank customers and grow the mobile app user base through paid channels. Created systemized, predictable, and highly optimized funnel sequences to convert paid leads into closed clients. Managed and optimized web, social, and PR content to enhance brand visibility. Coordinated cross‑functional teams to ensure consistent messaging across digital touchpoints. Leveraged data analytics to improve campaign performance and ROI.

Languages

English

fluent

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Last updated: 1 week ago